Written on June 30, 2014 at 5:16 pm , by Jill Feigelman
It’s not every day that an ad asks a thought-provoking question, but this Always ad sure does. The question: When did doing something “like a girl” become an insult?
A group of teens and younger children are instructed to complete certain actions—for example, running and fighting—like a girl. There’s an eye-opening difference in how the two groups respond. The teens all act “girly,” complete with flailing arms and concern about messing up their hair. The younger kids, however, run and fight fiercely.
Always found that girls experience a drop in confidence around puberty. The company partnered with the filmmaker and director of this video, Lauren Greenfield, to redefine the phrase “like a girl” so that it means something awesome.
Wait till you see how the teens react when they rethink what that phrase should mean.