Borders' rewards program sends a birthday coupon good for a free beverage at the coffee bar.
Join beauty site Smashbox's Pretty Points reward program and get a complimentary gift set during your birthday month with any purchase.
DSW members receive a $5 gift certificate.
At participating Medieval Times locations, the king honors you with a free admission and meal with the purchase of a regular-priced ticket.
World Market's Explorer rewards program members receive a surprise gift.
Discovery Cruise Line offers a free day cruise (with a $45 administration fee) from Florida to the Bahamas during your birthday month when one full-priced adult fare is purchased.
Aveda's birthday program gives members a present valued at up to $24.
Children 12 and younger who join the Barnes & Noble Kids' Club can enjoy a free cupcake or cookie at the cafe and create a digital book at Tikatok.com, an interactive website, on their big day.
Sign up for the Brunswick Zone XL Bonus Zone and snag two free bowling games and a 10%-off party coupon.
Join Sephora's Beauty Insider rewards program to score a complimentary product in stores on your birthday.
The Kmart Birthday Club gives kids 12 and younger a fun pack, which includes $5 in Birthday Bucks to spend at a store, plus a crown, coloring sheets, stickers and a certificate.
Visit the Benefit Brow Bar at Ulta for a free eyebrow waxing on your b-day.
When kids under 10 join Geoffrey's Birthday Club at Toys "R" Us, they're eligible for a birthday card and a complimentary gift. Visit a store on your kid's big day and he will receive a crown, a balloon and an in-store message announcing his birthday.
Originally published in the June 2011 issue of Family Circle magazine.