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By Christina Tynan-Wood
Know What Triggers You to Shop
When I click to open the National Spending Journal blog (blog.shoeboxed.com), these words greet me: "Often, consumers aren't aware of the underlying psychology that drives them to buy. Does the product trigger a nostalgic memory? Will it help you forget the bad day you just had?" Yes! That's me! This sort of pleasure-purchasing often happens to me at Target—I mean to grab shampoo and end up enthralled with a cappuccino machine. I know the drill—the best way to break the spell in a situation like that is to just walk away. For me, that's difficult. The next suggestion is to jot the must-have item on a list, which I tell myself I can bring shopping next time. But usually, said list looks silly when I get home and ends up in the garbage.