Best Beauty Buys Under $20

L'Oreal Paris HIP High Intensity Pigments Concentrated Shadow Duo in Saucy (#818), $7.

Rea Ann Silva, founder of BeautyBlender, a makeup application tool, and who works on A-listers such as Jennifer Garner, Kerry Washington, and Halle Berry, credits actress Washington with introducing her to these true-to-pigment shades: "They're richer than your average neutrals and last forever," says Silva.