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6 Ways to Control Your Cravings


Ice cream
There's a two-for-one sale on your favorite ice cream.

Fight back: Rather than stocking up, buy a smaller amount of your not-so-favorite flavor to keep in the fridge for guests and kids (a pint is cheaper than a quart anyway). The key is keeping around a tiny portion that doesn't entice you as much.

Why it works: "Think of this as a vaccine against cravings -- exposure to a small amount will help you overcome the big problem," says Ayelet Fishbach, PhD, professor of behavioral science and marketing at University of Chicago.

Fishbach's research has found that making a temptation available renders it, well, less tempting. Over time, you'll build self-control and have a decreased desire for the food. And if you do end up giving in, you can't go totally overboard.

Bonus tip: Stash the pint in the back of the freezer, so you won't see the mint chip whenever you reach for frozen veggies.