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If you resist sour-cream-and-onion potato chips only to eat an entire bag of rice cakes, you haven't done yourself any favors. Denying a craving can lead you to eat everything but the kitchen sink in an effort to avoid eating what you think you shouldn't have. Instead, indulge in a reasonable portion of the food you crave. Take a small serving of the food out of its container, then put the rest away. Sit down and savor the extravagance. Then go do something else—away from food.