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That perfect TV-commercial hair isn't just something to envy—it's what you deserve. Treat straight tresses to TLC for your own enviable sleekness.
Finish your rinse in the shower with a quick spray of cold water. There's a reason salons do it: The chilly temp helps to close the cuticle, resulting in increased shine and softness.
Get your strands almost dry by moving hair around the head and rotating your blow-dryer in all directions, says Syfu. Doing so adds volume, plus you'll spend less time later smoothing hair out with a round brush or flat iron.
To make hair really shine, you need the tension of a combo nylon-and-boar-bristle brush, says Syfu. Nylon bristles help the brush glide through strands, while boar bristles add polish by distributing hair's natural oils. A good test: Take your brush and twist it about halfway through a section of hair—it should stay put, not slip out.
Blow-dryers can be damaging if not used the right way. For maximum gloss, the best possible way to dry is on a high-speed, high-heat setting. To keep hair healthy, reduce your blow-drying time and finish with either a flat iron to seal in silkiness, or a curling iron to add some movement, says Tom DeRosa, a hairstylist in NYC. Avoid frying strands by upgrading to a ceramic iron, like the Sedu Ionic Ceramic Pro Flat Iron (folica.com, $130), which eliminates frizz with less damage.