Making Gift Cards Memorable
Almost the entire Sullivan family lives in or around Franklinville, N.J., so big family gatherings are a signature of every holiday. When Erin Sullivan joined the family, it was expanding exponentially, with weddings and babies galore. By 2015, it just seemed a hassle to find gifts for every person that wouldn’t be either wasteful or too expensive. But the Sullivans didn’t want to default to exchanging gift cards. So, Erin’s aunt came up with a plan.
“Everyone over 16, probably 20 people, had to get a gift card and find a way to display it,” Erin said. “Some would put it into picture frames and make it sentimental, or put it under a Christmas tree made from Keurig K-cups.” In a large, competitive family, the game quickly became a contest to craft the most creative display. When Christmastime came around, it became a different kind of contest entirely.
Also see: Delicious Holiday Roasts
“The first year we drew numbers to see who could pick gifts first, but that wasn’t enough,” Erin said. “So after that, we added rules to make it harder. We had a game, with alphabet pasta, where you had to make as many words as possible with the noodles in a set amount of time, and whoever made the first words got to pick their gift card first.” Erin said that the first card displays to go are usually the ones paired with wine or beauty products. And the least appealing? “Our nephew put his gift card in chocolate frosting, so it looked like the poop emoji,” she said. “No one wanted to try and get that one out.”