Cooking School: Standing Rib Roast

3. Place roast rib-side down on a rack in pan. Rub with herb mixture. Transfer beef to a 450 degree oven and roast for 25 minutes. Reduce oven temperature to 375 degrees and continue to cook for an additional 1 hour and 10 minutes, until meat registers 135 degrees on an instant-read thermometer for medium-rare.