1. Women with fair or medium skin should look for yellow-based shades to minimize redness. Peachy and golden hues are best for dark complexions.
2. If product testing is permitted where you shop, choose three shades that are similar to your coloring and dab along jawline. Whichever blends in most seamlessly with your skin tone is the winner.
3. When buying from a drugstore, hold up a few options near your chin and pick the one that most closely matches your complexion. Before you purchase, check the store's return policy—some (like CVS) allow returns with a receipt, even if opened.