Kellogg's to Change Artwork After Brown Corn Pop Called Out
The cereal maker featured a lone brown corn pop who appeared to be the janitor in the box's artwork. When called out about it, they took quick action.
It appears that Kellogg’s Corn Pops seem to be in a bit of hot milk…er, water. Writer and poet Saladin Ahmed was looking at a box of the cereal on his kitchen table when he noticed the artwork on the back. It depicted a multitude of Corn Pops frolicking around a shopping mall. Except for the brown one. That particular Pop was dressed in a blue uniform and seemingly using a floor polisher to clean the floor. Because apparently, this Pop was the mall janitor.
After tweeting to Kellogg’s about the Pop’s predicament:
“hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism.”
Kellogg’s apology was swift, as was their response—they have updated the image and the new packaging will be in stores soon. Almost as swift was the reaction of the Twitterverse, with a multitude of complaints aimed at both Kellogg’s and at Ahmed.
Knowing that a simple 140-character tweet has this kind of power, I guess we can assume that both the brown cereal janitor and Ahmed are now Pop icons. See the entire Twitter exchange here.