Our Favorite New Products from CosmoProf North America

We traveled all the way to Las Vegas to discover the latest and greatest in the beauty industry. 

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The Best of Beauty in Under 48 Hours

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As Family Circle’s assistant beauty and fashion editor, I had the amazing opportunity to travel to Las Vegas and experience CosmoProf North America, the leading beauty trade show in the country. In just under 48 hours, I learned about hundreds of beauty products, and I’ve finally narrowed down my favorites. These are just a few. 

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Doll Face

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Just as cute as the name sounds, the Doll Face line of cleansers, moisturizers, masks and peels are a sweet addition to your skincare collection. While at Cosmoprof, I fell in love with the pore-clogging benefits of the Little Black Mask. Bonus points for its packaging—the charcoal mask sits inside an armoire-inspired box that’s lined with beautiful flowers with gold accents. 

Doll Face Beauty, dollfacebeauty.com



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MoYou London


I’m pretty sure I stalked the MoYou booth while visiting Cosmoprof because I was so fascinated by the product. A nail art novice, I loved the idea of easily applying intricate designs with one swipe of a stamp and the fact that there are thousands of patterns to choose from! 

MoYou London, moyou.co.uk

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Think Clarisonic but for makeup. The blendSmart is a rotating brush that creates a flawless finish when using foundation, bronzer or blush. Try the interchangeable brushes based on your application needs. 

blendSmart Rotating Makeup Applicator, blendsmart.com

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CLE Cosmetics

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There are many lipcolor formulas in the beauty market, but none as unique as CLE Melting Lip Powder. The pigmented powder turns into a long-wearing tint with a subtle sheen. Talk about a transformation! It comes in four waterproof shades that are also packed with vitamin E. 

CLE Cosmetics, clecosmetics.com

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You may have seen this brand in your favorite beauty box subscription before—and for good reason. Whish offers a wide range of skin care products, but their main claim to fame is their shaving lotion, Shave Crave. The formula left my legs seriously moisturized and smooth, and I whish (see what I did there?) I had found it sooner! 

Whish, whishbody.com