They share success secrets, go-to products—and some motherly advice.

By Dori Price and Zoë Roscoe • Photography Brian Doben

Style Guru: Bobbie Thomas

“Since becoming a mom, my work has been motivated less by my desire to succeed and more by the desire to make my son proud.”

A regular on the Today Show, Bobbie Thomas loves to gush over her favorite beauty and fashion finds. After testing thousands of products through the years, Thomas started thinking about what she wished was out there but wasn’t. In 2015 she made that dream a reality with Woosh Beauty, a makeup line with innovative multitasking formulas and tools to help women shorten their daily beauty routines.

Role Models “Kathie Lee and Hoda, from my Today Show family, are constant cheerleaders for the women around them and personal mentors to me.”

All in the Name “Woosh is about getting makeup on, literally. It symbolizes the idea of waving a magic wand and creating a beautiful, flawless face almost instantly.”

Words to Live By “You have to be really passionate about what you’re doing. If you’re not prepared to eat, breathe and sleep your work, it will be hard to get a business off the ground.”

Favorite Mom Moment “The best part of my day is when my husband comes home from work and we have a family dance party before dinner. Miles, who’s 21 months old, loves music, and I love watching how excited he gets grooving around the living room.”

In Her Bag

Woosh Beauty The Fold Out Face, $69. “All my makeup needs in one portable compact. I use it in the morning, then slip it into my bag for touch-ups during the day.”

’47 Classic Clean Up Baseball Cap, $22. “I’m vigilant about sun protection. You never know when you’ll need to take cover!”

Rita Hazan Root Concealer, $25. “I keep cans everywhere—my bag, office and bathroom—to help me cover up until I can get to the salon.”

Dr. Dennis Gross Clinical Concentrate Hydration Booster, $68. “I’m a big hyaluronic acid fan, and this one is an amazing moisturizer.”

Queen of Green: Amanda Hume

“My mom has taught me many things but these two really stuck: Keep your head up when times are tough, and never leave the house without lipstick.”

After 10 years as a global makeup artist working with cult classic brands including Trish McEvoy and Estée Lauder, Amanda Hume, 30, started thinking less about color and more about ingredients. Extensive research in organic beauty, tons of product sampling and unwavering family support led to the opening of Vert Beauty, a Denver-based natural beauty boutique and website.

Role Model “Bobbi Brown. She’s a very successful businesswoman and mother who has class and true beauty.”

All in the Name “Vert means ‘green’ in French and stands out in just the right way.”

Words to Live By “People are always going to judge, question and challenge you in life. Don’t try to fit in. Just be you.”

Favorite Mom Moment “I love watching my 3-year-old daughter Vivian’s face as she’s processing something I’ve told her—her expressions are hysterical.”

In Her Bag

Vert Beauty Concealer Pencil in Lumière, $20. “Brightens and conceals dark spots and is easy to apply on the go.”

Zoe Organics Everything Balm, $14. “You can apply this multitasker pretty much anywhere.”

Kari Gran Lip Whip, $16. “Not too intense or sticky. One swipe instantly makes me feel more polished.”

Emily Ley The Simplified Planner, $58. “Keeps my life organized. Plus I love that it’s colorful and happy!”

Designer DNA: Joyce Azria

“Just call me Mommy Poppins. I carry a huge bag—my husband and kids can’t believe how much I lug around daily.”

For Joyce Azria, fashion has always been a family affair. She was born into the industry—her dad, Max Azria, started BCBG and she served as BCBGeneration creative director for six years. Now it’s her turn. Her debut clothing collection, Avec les Filles, launches this spring and she can’t wait to share her Parisian-inspired pieces with the public.

Role Model “My husband. I wish I could be as peaceful and honest as he always is.”

All in the Name “Avec les Filles means ‘with the girls’ in French. I want the brand to be relatable and accessible to women of all ages.”

Words to Live By “Exercise patience on all big decisions. An entrepreneur must always act on gut instinct, but it’s okay to sleep on it before rushing into anything.”

Favorite Mom Moment “Observing the Sabbath with my family is my happy place. For 25 hours we all unplug from phones and cars, and just exist as mom, dad, kids and friends.”

Clé de Peau Beauté Concealer, $70. “Lightweight, long-lasting coverage that’s perfect for a packed day.”

Carmex Original Lip Balm, $2. “No matter what else I try,  I always come back to Carmex.”

The Chocolate Girl Chocolate Covered Almonds, $5. “The ideal combination of sweet and salty.”

Dior Diorshow Mascara, $28.50. “I’m a sucker for pretty packaging, and the black and silver tube really stands out.”

The Beauty MD: Dr. Roshini Raj

“On Sundays  I try to carve out some me time and take a relaxing bath. It’s my break from all the chaos, even for just 15 minutes.”

Doctor by day, skin care creator by night and mom 24/7 to two tween boys, Roshini Raj has her hands full. But a busy schedule didn’t stop the 45-year-old NYC-based gastroenterologist from creating Tula, a beauty brand focused on probiotics’ ability to heal skin from the  inside out.

Role Model “My mom became a gastroenterologist when there were very few women in the field. She was an ambitious career woman and simultaneously a present, loving mother. I learned from the best.”

All in the Name “Tula means ‘balance’ in Sanskrit. I realize how important balance is in every aspect of your life, and how key it is for healthy skin.”

Words to Live By “It’s okay not to know everything. Accept that and find the right trustworthy and hardworking people to help you fill in those holes.”

Favorite Mom Moment “My boys,  8 and 10, are so curious and find fun in everything we do. They love to mimic my daily home workout routine—or at least try.”

In Her Bag

Tula Eye Serum, $68.  “I swipe it all the way around my eyes—not just underneath—and it wakes up my entire face. Better than a cup of coffee!”

Sun-Maid Raisins. “A quick pick-me-up with healthy sugar and fiber.”

Laura Geller Matte Maker Oil Blotting Powder, $24. “Minimizes shine without making my skin look cakey.”

Aerin Rose Lip Conditioner, $28. “My remedy for chapped lips. This balm really lasts and gives my lips a hint of color with a light rose scent.”