FDA Launches Teen Vaping Ad Campaign to Curb Rising Use

Teen vaping has been on the rise in recent years and it’s only getting worse. According to the Centers for Disease Control, more than 1 if 5 high school students and nearly 1 in 20 middle school students vape–a 78% increase for high school students from 2017 to 2018. Yikes.

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Myriad health consequences are linked to vaping­– including the switch to traditional cigarettes–and with the marketing of fruity flavors like strawberry lemonade and mango, kids can easily be misinformed.

The Food and Drug Administration has now stepped in to increase awareness. The FDA’s new $60 million initiative, “The Real Cost,” will include commercials to better educate teens on the health risks of e-cigarettes. 

Although, the FDA has been criticized by parents’ groups and anti-tobacco advocates that awareness isn’t enough and regulation needs to be the goal.

Watch the full conversation on CBS below.

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