Dove Beauty Experiment Hits a Rough Patch for Women
By Reisa Feigenbaum
What does it take to make women truly feel beautiful? Apparently, something as simple as a patch can do the trick.
Recognizing that beauty is indeed in the eye of the beholder, Dove invited 10 real women to take part in a two-week-long social experiment to enhance their sense of their own beauty through the power of a “beauty patch.” Little did they know that the patch contained nothing. But it helped us all learn a powerful lesson about self-perception.
The big reveal is inspiring, with an unforgettable message. After these women found out that their boost of confidence came through their own volition, their lives were forever changed in a way they could never have imagined.
The latest campaign has an important takeaway: Beauty is an empowerment that lives inside every woman.
“We hope to inspire all women and help change the way they see themselves,” says Jennifer Bremner, brand building director of skin cleansing for Dove.